8 Benefits of Integration Platforms as a Service (iPaaS) for Businesses

In this information age, and particularly since the pandemic, escaping the digital revolution is no longer an option for modern businesses. Digital transformation is now high-speed, and it shows.

You likely have many online platforms on the go at once. Multiple subscriptions fulfill multiple business needs, from social media and order processing to project management and advertising. But do you have an enterprise integration platform to connect them all together?

The beauty of using an integration platform as a service (iPaaS) is that you can connect multiple online platforms your business uses, streamlining processes, creating seamless data integration, and saving tons of time.

However, iPaaS data integration is still a pretty new concept in the grand scheme of digital things. It may be a completely new concept to you, even if you’re familiar with cloud services and integrations.

But that’s okay! Because in this blog, we’re discussing all things iPaaS.

You’ll learn more about cloud integration, what iPaaS actually is, how iPaaS differs from SaaS, and, most importantly, how a cloud-based integration platform can benefit your business.

Let’s go!

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What actually is iPaaS?

Integration platform as a service (iPaaS) vendors allow you to integrate different online applications on-premise or in the cloud and manage them from one easy-to-use platform.

For example, you might use Facebook, WhatsApp, and Instagram to send marketing messages to customers. With Grambell’s iPaaS solution – you can send business texts from multiple text messaging platforms – all in one place.

Want to learn more about our SMS marketing? Check out our previous blog, “10 best practices to get your global SMS and text marketing right”.

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What’s the difference between iPaaS & SaaS?

Software as a service (SaaS) typically refers to a single online platform that gives you access to cloud-based software through a subscription-based model.

However, an integration platform as a service refers to a platform that allows you to transfer data seamlessly between numerous online systems and apps.

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What iPaaS use cases are there? 

Below you’ll find some enterprise integration scenarios that iPaaS vendors can help you with.

Integrate two or more systems

Need your sales platform to talk to your marketing platform? Shipping system to connect with online orders? Want to control SMS marketing channels in one place? Creating integration functionality with iPaaS is the way to go.

Bring integrations to one platform

Maintain data governance within your business by centralising all integrations to one easy-to-use platform. You can use your iPaaS provider to connect and manage all your SaaS and cloud-based applications to one simple interface!

Automate business processes

An iPaaS provider can provide seamless application and data integration, allowing you to develop integration flows, which is perfect for business process automation. Sending automatic shipping updates to customers when your shipping provider takes specific actions, for example.

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Why do businesses need iPaaS? Discover the 8 benefits of iPaaS

Integration platforms as a service are essential for businesses that use multiple Saas applications in cloud environments or on-premises and want to integrate data from one to another.

iPaaS is a fantastic way of creating a cloud data warehouse, keeping several resources in one place and, through application integration, enabling communication between them to improve productivity, increase business efficiency, and cut costs.

Learn more about the 8 benefits of iPaaS for businesses below

#1 Increases staff productivity

iPaaS providers make it possible to speed up repetitive tasks at every turn. This is because your systems are more centralised, which improves business efficiency, maximises output, and gives staff more time to focus on priority tasks.

#2 Meets privacy regulations 

iPaaS providers are highly-focused on maintaining high levels of security within their systems, ensuring you also meet data security and governance requirements, such as GDPR and HIPAA – protecting you and your customers’ privacy.

#3 Takes less time to build

Developing integration systems between apps can take an incredibly long time if you decide to go down the in-house route. It’s better to outsource all that upfront time, cost, and effort to the professionals who have already created cutting-edge iPaaS solutions (like us!)

#4 Provides hands-off upgrades

Instead of in-house developers spending time on upgrades for your integration systems, outsourcing to an iPaaS provider takes this task off your plate. They will do the work to maintain a high level of service, updating functionality and troubleshooting any issues.

#5 Keep legacy systems running

If your business still needs to use legacy systems on premise for your daily business processes, an iPaaS solution can help you keep these legacy systems in place by connecting on premise apps to cloud apps.

#6 Creates better data insights

From one location, everyone in your business can see data collected from multiple apps and systems, allowing them to analyse said data better and extract invaluable insights from it. These data insights can then improve customer experiences and business operations.

#7 Improves team collaboration

With your team members able to access data from various systems and apps in one location, they won’t have to waste time asking other departments for information. This encourages collaboration and reduces time spent logging into different apps.

#8 Enhances customer experiences

With teams having access to all the data they need regarding marketing results, sales results, customer profiles, customer support queries, and more in one place, they’ll be better able to support your customers, perform their jobs, and deliver a quality service.

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Take advantage of our SMS iPaaS for your business today!

Excited to start integrating your business systems and apps? Why not start with one of the most important areas of your business – SMS marketing.

Our innovative no-code messaging platform helps you quickly compare and connect global messaging providers with one simple API – giving you more time to focus on marketing. But it doesn’t just deliver your messages on time, every time.

Grambell also lets you pull your reports from multiple SMS providers into one easy-to-analyse place, makes automated message flows simple, and allows you to set up fallbacks to eliminate message delivery failures.

If you’d like to see how Grambell can help your business and save 15-30% per million messages, register today.